Board of Directors





Lisa Mark
American Solutions for Business
Phone: 610.592.7660
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Lisa Mark, has been in the Philadelphia Direct Marketing arena for over 30 years. Starting her career at Colonial Penn and from there going to Harte Hanks (DiMark), Vertis (Webcraft), Devon Direct and IBS Direct, Lisa managed the print production of these company's top accounts. Serving on the Board as a Vice President of the PhillyDMA in the early 1990's she comes with experience of running the Benny Awards and the Annual PhillyDMA Golf Outing. 




Geff Rapp
Group G Marketing Partners  
Phone: 215.957.9942
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Geff has been a direct marketer in the Philadelphia region for over 25 years. After earning a communications degree at Penn State, University Park, he gained much of his early DM knowledge through copy, marketing and account management positions at Prudential AARP, Devon Direct and Advanta Corp. Along with two colleagues , Geff started Group G Direct in 1998. As a Senior Managing Partner there, Geff combines both creative and technical skills to help manage and execute client programs. He is a strong advocate of applying and adhering to direct marketing principals - even as new and emerging media channels are introduced into the mix.

Geff's interaction with the PhillyDMA goes back to the mid '80s, and he has actively served on the board since 2009. As Past President, he was committed to keeping the PhillyDMA a strong, vital resource for marketers, companies and supporting organizations throughout the tri-state area.



Timothy Hughes
TPG Direct
Phone: 267.825.9511
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Tim has over 30 years of experience in direct marketing that includes various forms of media - Direct Mail, DRTV, Radio, Inbound / Outbound Telemarketing, and Digital. Over the course of his career he has overseen account teams on large-scale marketing campaigns. He works closely with clients to identify their specific needs and business objectives, and then helps identify and implement programs and campaigns that help achieve the client's goals. Some of the clients Tim has worked with include: 21st Century Insurance, Blue Cross/Blue Shield of Florida, Geisinger Health Plans, AAFP Insurance Services, Credible Labs, Inc., Trilegiant, AIG, Farmers Insurance and California Casualty Insurance Company. Tim also manages the Finance Department, overseeing A/R, A/P and various reporting functions (P&L, Balance Sheet, etc). Prior to joining TPG, Tim worked for two leading insurance companies - Aon (formerly Combined Insurance Company of America) and AIG.


Vice President- Membership


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 Vice President - Programs
John Caliendo
Bradley Graphics
Phone: (267) 394-0717
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 John is a direct marketing expert who has spent more than 30 years in direct and digital mail production services.  Over the years he has led sales teams at USA Direct, Precision Technology, Pep Direct, IBS Direct and Encompass Elements. Today John is Director of Marketing for Bradley Graphic Solutions where he provides the traditional and digital production services as well as the analytical capabilities brands need to thrive in today’s ever-changing marketing.  John attended St. John’s University and his interests are his grandkids and new business opportunities. 




 Vice President - Communications
Steve Burkholder
IBS Direct
Phone: 717-475-1362
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Steve Burkholder is a sale executive with IBS Direct, where he identifies new business opportunities and nurtures the growth of existing accounts . His efforts have helped customers reduce inefficiencies, turnaround times, and costs for their direct marketing campaigns. Following his graduation from Penn State, Steve worked as a branch sales manager for a national lawncare provider, where he was honored with multiple awards for top new account growth in the company’s Eastern division.

A Philadelphia transplant, Steve enjoys discussing the Phillies/Sixers/Eagles/Big 5 basketball, exploring new Philly restaurants, and training for distance races. 




Editor in Chief- DirectViews
Joanna Smith
Phone: 215.635.3820
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Joanna has a background in international marketing communications, public relations, writing and graphic design. She has held positions in international distribution, higher education, and advocacy in both non-profits and for-profit firms. Joanna has a B.F.A. in graphic design from Kutztown University and an M.B.A. from Eastern University.

Direct Views is PhillyDMA’s quarterly publication covering industry news, trends, regional activities, and upcoming events. The only publication of its kind in the tri-state Greater Philadelphia region, it features columns by industry leaders and cutting-edge innovators as well as corporate, media, agency and production profiles.







Director - Benny Awards
Jennifer Carahaly
Colortree Group
Phone: 610.463.5271
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Victoria Noboa
ICS Corporation
Phone: 267.249.1667
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Jennifer grew up outside of Philadelphia and spent her first few years as a purchasing agent at one of the largest direct marketing companies in the area: National Liberty.  After working for National Liberty she moved to Washington, DC area and began selling envelopes and other printed products. She moved back to Philadelphia in 2001 and has been here since.  She is proud to represent customers ranging from financial services to direct marketers to established agencies and associations in various parts of the Mid-Atlantic. Outside of work, Jennifer enjoys spending quality time with her very active daughters and Puppy. She also enjoys running, yoga, nature and music.




 Victoria is a Jersey Girl turned Philadelphia transplant. After graduating Temple University she moved to Washington DC to pursue sales in the Hospitality Industry. After a few years of missing cheesesteaks and pretzels she decided to pack up and join the ICS Crew, with her hospitality skills in tow, she has returned to the city of brotherly love to spend her days chillin out, maxin, relaxin all cool..








Alyson Baehrle 
Alcom Printing
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 Alyson Baehrle joined NMG Corporation in October 2017 as an Account Executive. Since joining the NMG team, Alyson has brought a fresh approach to the organization. Prior to joining NMG, she was a Sales Representative for Mondelez International. She was awarded the top honor in the company, “2015 Mondelez International Circle of Champions Award”. Alyson is currently active in the community, serving on the Exton Chamber of Commerce YPN committee and FRB Millennial Board.

Alyson is a graduate of The Pennsylvania State University and holds a Bachelor of Arts degree in Communications and Public Relations, as well as a minor in Recreation, Park and Tourism Management.




 Director - Assistant Editor, DirectViews
Gary Ide
Independent Graphics, Inc. 
Phone: 570.262.9729
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 Gary is working in Sales and Marketing for Independent Graphics. A full service commercial printing company located in Northeastern Pennsylvania. Previous to this he has worked for 23 years as a Sales Executive with Payne Printing and 19 years Owner Manager of Digital Graphics. A founding member of a local chapter of BNI. Ten year member of the Board of Directors and President of INCOL Credit Union. If it is not Print or Graphics related it may be golf, boating or family time. Penn State Football is also a fun topic.