Board of Directors

 

President
GraceAnn DeCesaris
AWS
Phone: 484.266.0298
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GraceAnn has been on the forefront of direct marketing spanning 2 decades and is regarded in her industry for guiding teams through change, innovation, and cutting edge technologies.

From the trenches of Devon Direct Marketing & Advertising, a small startup  to what became one of the top 100 direct response agencies in the US then purchased by parent Euro RSCG, GraceAnn was instrumental in the company's growth.  She worked with prestigious clients such as Bell Atlantic, MCI, and JI Case during the advancement of direct marketing from mass to "one-to-many" to one-to-one strategies. Her positions over 17 years proved GraceAnn's ability to wear many hats - spanning from Print buyer, Media Manager and Director of Marketing Information, specializing in client relations and ongoing customer relationship marketing (CRM). Building streamlined engines, enabling her clients to communicate effectively and efficiently with customers. GraceAnn managed a variety of Welcome, Upsell, Cross-sell and win back strategies for companies like Volvo, Nextel Communications, MCI, Verizon and more.

In 2003, GraceAnn began her own marketing and consulting firm, developing marketing and advertising campaigns for small startup companies such, Mom's Ice Cream and Amber Electric. She also managed CRM for SunCom Wireless and continues to work for Microsoft's ERP business where she established a best-of-breed  relationship marketing engine for the US market that has since been adopted worldwide.

 

 

Chairman
Geff Rapp
Group G Marketing Partners 
99 Willard Avenue
Ivyland, PA 18974 
Phone: 215.957.9942
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Geff has been a direct marketer in the Philadelphia region for over 25 years. After earning a communications degree at Penn State, University Park, he gained much of his early DM knowledge through copy, marketing and account management positions at Prudential AARP, Devon Direct and Advanta Corp. Along with two colleagues , Geff started Group G Direct in 1998. As a Senior Managing Partner there, Geff combines both creative and technical skills to help manage and execute client programs. He is a strong advocate of applying and adhering to direct marketing principals - even as new and emerging media channels are introduced into the mix.

Geff's interaction with the PhillyDMA goes back to the mid '80s, and he has actively served on the board since 2009. As Past President, he was committed to keeping the PhillyDMA a strong, vital resource for marketers, companies and supporting organizations throughout the tri-state area.

 

 

 

Treasurer
Timothy Hughes
TPG Direct
Phone: 267.825.9511
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 Secretary
Lisa Mark
American Solutions for Business
310 Hansen Access Road, Ste. 105
King of Prussia, PA 19404 
Phone: 610.592.7660
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Tim has over 30 years of experience in direct marketing that includes various forms of media - Direct Mail, DRTV, Radio, Inbound / Outbound Telemarketing, and Digital. Over the course of his career he has overseen account teams on large-scale marketing campaigns. He works closely with clients to identify their specific needs and business objectives, and then helps identify and implement programs and campaigns that help achieve the client's goals. Some of the clients Tim has worked with include: 21st Century Insurance, Blue Cross/Blue Shield of Florida, Geisinger Health Plans, AAFP Insurance Services, Credible Labs, Inc., Trilegiant, AIG, Farmers Insurance and California Casualty Insurance Company. Tim also manages the Finance Department, overseeing A/R, A/P and various reporting functions (P&L, Balance Sheet, etc). Prior to joining TPG, Tim worked for two leading insurance companies - Aon (formerly Combined Insurance Company of America) and AIG.

 

 

Lisa Mark, has been in the Philadelphia Direct Marketing arena for over 30 years. Starting her career at Colonial Penn and from there going to Harte Hanks (DiMark), Vertis (Webcraft), Devon Direct and IBS Direct, Lisa managed the print production of these company's top accounts. Serving on the Board as a Vice President of the PhillyDMA in the early 1990's she comes with experience of running the Benny Awards and the Annual PhillyDMA Golf Outing. 

 

 

 

 

 

 

Vice President - Membership
Eddie Pearson
Sappi Paper
925 Westchester Avenue, Ste. 115
West Harrison, NY 10604 
Phone: 609.261.2854
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 Eddie Pearson has been a part of the printing and paper industry for 23 years, while holding various roles throughout the east coast. Born in North Carolina and after graduating from Wake Forest University in 1993 he started his career with S.D. Warren in Boston, MA calling on advertising agencies and marketing firms. He moved to Florida in 1997 at the same time Sappi took over Warren’s North American operations. His responsibilities included managing end-users, printers, and paper distributors throughout the state. In 2003 after Sappi acquired Potlatch he moved to North Carolina in order to work with large national and regional sheet-fed and web printers, merchants, and corporations. In 2007 he was promoted to regional sales manager based in NY managing the sales of all US and European products from Maine to Virginia with a team of 12 representatives. He is a Lean Six Sigma Black Belt and currently manages Sappi’s relationships with corporations and higher education institutions in the Mid-Atlantic area.

His daily objective is to assist marketers and advertisers of the value of their print projects from a measurable standpoint (environmentally, fiscally, and effectively). Promoting the use of coated paper as a collaborative tool for print advertising, marketing, and communication campaigns has become more important than ever. How to utilize mixed mediums and focused efforts is the challenge that helps him to rise every day; along with the providing for his wife and seven children!

 

 

 

Vice-President - Communications
Janelle McNally
JG Wentworth 
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Janelle McNally is Director of Marketing for The J.G. Wentworth Company®, where she has been employed since February of 2012. As Director of Marketing, Janelle is responsible for developing and executing marketing strategies to generate front-end business growth. Her responsibilities span across Television, Paid Digital, Organic Digital, and Print channels, within an annual budget of ~$50MM.
One of Janelle’s greatest assets is her ability to develop and nurture relationships in a cross-functional environment and navigate the organization through large and robust initiatives. For her outstanding performance, Janelle was recognized as a recipient of The J.G. Wentworth Company’s first annual CEO Excellence Award. This honor was awarded to recognize Janelle’s achievements in co-leading a $2MM brand repositioning initiative in addition to the Company’s Initial Public Offering with the New York Stock Exchange.

Janelle holds a B.A. from Temple University’s School of Media and Communications. Currently she lives in Phoenixville with her husband, their beloved Goldendoodle, and their first love: a cat. Outside of consumer marketing, Janelle has a passion for interior design, markets of the vintage and farmer sorts, and anything that further supports her self-dubbed “plant lady” title (raised bed gardens, florals, succulents, you name it).

 

 

 

Editor in Chief- DirectViews
Joanna Smith
Phone: 215.635.3820
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Joanna has a background in international marketing communications, public relations, writing and graphic design. She has held positions in international distribution, higher education, and advocacy in both non-profits and for-profit firms. Joanna has a B.F.A. in graphic design from Kutztown University and an M.B.A. from Eastern University.

Direct Views is PhillyDMA’s quarterly publication covering industry news, trends, regional activities, and upcoming events. The only publication of its kind in the tri-state Greater Philadelphia region, it features columns by industry leaders and cutting-edge innovators as well as corporate, media, agency and production profiles.

 

 

 

 

 

Director - Co-Chair, Golf Outing
Jennifer Carahaly
Colortree Group
8000 Villa Park Drive
Richmond, VA 23228 
Phone: 610.463.5271
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Director - Co-Chair, Golf Outing
Wayne Heimbach
Digital Dog Direct
200 Ludlow Drive
Trenton, NJ 08638 
Phone: 610.952.2655
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Jennifer grew up outside of Philadelphia and spent her first few years as a purchasing agent at one of the largest direct marketing companies in the area: National Liberty.  After working for National Liberty she moved to Washington, DC area and began selling envelopes and other printed products. She moved back to Philadelphia in 2001 and has been here since.  She is proud to represent customers ranging from financial services to direct marketers to established agencies and associations in various parts of the Mid-Atlantic. Outside of work, Jennifer enjoys spending quality time with her very active daughters and Puppy. She also enjoys running, yoga, nature and music.

 

 

 Wayne is Director of Business Development & Client Relations at Digital Dog Direct a full service digital direct marketing provider located in Ewing, NJ. His role at DDD is to develop new business opportunities and cultivate & grow existing customer relationships. Wayne provides his customers the latest in marketing, production, digital printing and mailing services that are cost effective and provide the best ROI possible.

Wayne has been involved in the Philadelphia direct marketing scene for over 30 years specializing in the Insurance & Health Care verticals. He has held senior level management positions responsible for managing staff, programs and operations for large and mid-size corporations including National Liberty, Colonial Penn, Aetna and Bankers Life of Chicago.

Wayne’s management experience includes implementing short & long term marketing strategy, business operations analysis, program and project management, print & lettershop management, business development, prospecting and budgeting solutions.

Wayne prides himself on being a “people person” someone not afraid to roll up their sleeves and get in the trenches. He is skilled in team development, cost reduction initiatives, contract negotiation, change management and 3rd party vendor management.

 

 

 

 

 

 

Director - Membership
Michael Young
RoyerComm
Phone: 215.287.4401
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Michael Young is the Vice President of New Business at RoyerComm, an award winning, full service commercial printer located in Southern New Jersey. Over the past 35 years, Michael’s experience in the printing industry has help foster business growth by suppling superior marketing and communication materials with outstanding customer service to all of his clients. Outside of print communications, Michael enjoys spending time with his wife and two sons where the main activity is hiking trails and experiencing nature.

   

 

 

 

 

Director - Co-Chair, Advertsing/Sponsorships
Jeff Timinski
Dupli Envelope And Graphics
2533 Yellow Spring Road
Malvern, PA 19355 
Phone: (610) 592-8360
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Jeff is an account representative with Dupli Envelope and Graphics.  He has over 20 years’ experience in commercial printing.  Started at Baum printing in the summer of ’93, making blue lines and match prints, and has since worked in production, customer service, as a print buyer, and now account representative (i.e. sales).

Jeff draws on this formidable experience and knowledge to take a consultative approach to selling, striving to be seen as more of a partner than a vendor.  Originally from Northeast Philly, Jeff graduated from the University of Pittsburgh…and lived there for 8 years before the homesickness brought him back.  His free time is spent outdoors, mostly on the trails on his mountain bike.  A 4 for 4 Philly sports fan, he is looking forward to another parade…

 

 

 Vice President - Programs
John Caliendo
Bradley Graphics
941 Mill Road
Bensalem, PA 19020 
Phone: (267) 394-0717
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 Assistant Editor - DirectViews
Gary Ide
Independent Graphics, Inc. 
Phone: 570.262.9729
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John is a direct marketing expert who has spent more than 30 years in direct and digital mail production services.  Over the years he has led sales teams at USA Direct, Precision Technology, Pep Direct, IBS Direct and Encompass Elements. Today John is Director of Marketing for Bradley Graphic Solutions where he provides the traditional and digital production services as well as the analytical capabilities brands need to thrive in today’s ever-changing marketing.  John attended St. John’s University and his interests are his grandkids and new business opportunities. 

 

 Gary is working in Sales and Marketing for Independent Graphics. A full service commercial printing company located in Northeastern Pennsylvania. Previous to this he has worked for 23 years as a Sales Executive with Payne Printing and 19 years Owner Manager of Digital Graphics. A founding member of a local chapter of BNI. Ten year member of the Board of Directors and President of INCOL Credit Union. If it is not Print or Graphics related it may be golf, boating or family time. Penn State Football is also a fun topic.